Component 1: Business Opportunities and Functions: Collectively, the two areas covered in this component will give students an understanding of the important role played by small businesses in the economy and the opportunities which exist for entrepreneurs, as well as the importance of established businesses and not-for-profit organisations in providing goods and services.
Component 2: Business Analysis and Strategy: Building on the theory introduced in Component 1, the emphasis in this component is on understanding and using analytical techniques and developing appropriate business strategies. Students will develop analytical skills to investigate business opportunities and problems in a number of different contexts and evaluate a range of quantitative and qualitative data to suggest possible strategic responses from businesses.
Component 3: Business in a Changing World: Component 3 focuses on how businesses adapt to succeed in a dynamic external environment. Students will develop an understanding of how the business world never stands still and there are continuous opportunities and threats to businesses of all sizes.